Glenda Bautista

"If news media outlets want to thrive in this new environment, they need to start thinking of..."

Tue, 26 Jan 2010 14:59:05 -0800

“If news media outlets want to thrive in this new environment, they need to start thinking of themselves as apps.”

- Maya Baratz: In the App Economy, Newspapers are Apps

Rafer sez:
This is a terrible idea. The open web is the only platform that lasts.

It is suicidal for existing large web enterprises to become dependent for distribution on Apple, Facebook, et al. Trading a quick buck for long-term value is how the newspapers got themselves into this mess. Apps worked for Pincus because he was setting value expectations from scratch. Apps won’t keep companies older than Facebook alive beyond 2012. By all means, use the UX advances of apps to make your web sites better, but that’s it.

(via rafer)

Media moguls rethink Web advertising in downturn

Thu, 30 Jul 2009 22:22:24 -0700

Media moguls rethink Web advertising in downturn:

“Internet advertising must evolve from displays and become integrated into the content of websites.” In summary: PEOPLE, I’VE BEEN DOING THAT FOR 11 YEARS ALREADY.

Business Guys on Business Trips

Wed, 29 Jul 2009 16:33:55 -0700

Business Guys on Business Trips:

You know, this wouldn’t be funny if it weren’t, for the most part, HIGHLY true. (I actually love the part where they talk about ads. OMG SO TRUE.)

RIAA Radar

Sun, 26 Jul 2009 14:00:11 -0700

RIAA Radar:

Hands-down the best site I’ve ended up on in a long while. A searchable database that can tell you if artists, labels, and albums are flagged by the RIAA or not. Pretty simple. Helpful for those like…

Photo

Wed, 22 Jul 2009 01:44:32 -0700

"Advertising agencies have long been big customers of Google, Microsoft and other Internet companies,..."

Thu, 02 Jul 2009 00:52:26 -0700

“Advertising agencies have long been big customers of Google, Microsoft and other Internet companies, shifting an increasing portion of ad budgets online. WPP Group, the largest ad agency owner, spends $850 million a year of its clients’ money with Google, according to Martin Sorrell, WPP’s chief executive. Ninety-eight percent of Google’s revenue comes from advertising, largely from “sponsored links” that appear alongside its search results.”

- Foes No More, Ad Agencies Unite With Internet Firms - NYTimes.com (via tedr)

Yoono - best banner ad EVER! Seriously, whatever awards exist for banner ads, Pringles & their agency should get 10 of them!

Thu, 02 Jul 2009 00:46:18 -0700

Yoono - best banner ad EVER! Seriously, whatever awards exist for banner ads, Pringles & their agency should get 10 of them!:

michi:

seriously, click on it.

Advertising in July

Thu, 02 Jul 2009 00:32:53 -0700

bliptv:

As has been said many times in this space before, Web video advertising remains a roller coaster. Web video advertising is new and immature. This means that it comes in fits and starts, like anything that’s new.

We’ve had an amazing couple of months. April, May and June have all been record months for advertising at blip.tv. We were effectively sold out of all but preroll in May and June. The only reason why we weren’t sold out of preroll is because we’ve taken a very cautious approach to it — we don’t want to screw up the viewer experience.

Network-wide advertising revenue grew 24.64% in March, 148.62% in April and 100.39% in May. Revenues were up just slightly in June, a traditionally slow month. Seasonality is a big factor in advertising. Fourth quarter is generally the best, while summer is usually a low point. Spending traditionally picks up again with “back to school” marketing in mid August.

This is all to say that we’re going to have a (comparatively) tough early July. We’ve entered the dog days of summer. And that’s just the way it is. We’re going to be sold out again soon — in a matter of weeks — but we just don’t have as much to run in the first half of July as we did in April, May and June.

So you’re probably going to see a dip in your revenues and CPM for the next couple weeks. We’re sorry about that. Not much we can do about it. If it makes you feel better, know that this is equally true for the dude in his garage making a Web show and huge television networks. There’s a reason why they show re-runs in the summer.

As always our team is working hard to make shows as much money as possible. That is, after all, how we make our money. Our interests here are aligned. And revenues will be climbing again — climbing fast — very soon.

Meeting Ticker

Wed, 01 Jul 2009 20:18:26 -0700

Meeting Ticker:

Calculate number of meeting attendees, guess the average salary of everyone in the room, and start the timer. Then then the meeting ends, it’ll tell you how much that meeting approximately costed the…

This advertisement for Amnesty International and a campaign to...

Sat, 27 Jun 2009 02:56:50 -0700

This advertisement for Amnesty International and a campaign to stop domestic violence is both technically brilliant and poignant.

The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and get the message.

tedr: joelaz: Twitter UK Downstream Traffic Hitwise has an...

Thu, 25 Jun 2009 14:51:31 -0700

tedr:

joelaz:

Twitter UK Downstream Traffic

Hitwise has an interesting report on Twitter based on users in the UK. Twitter usage is exploding in the UK much like it is in the US. This chart shows what type of links UK people click on from Twitter. More than half (56%) of UK Twitter traffic is sent to content-driven media sites including other social networking sites, blogs, news, and entertainment sites. Less than 10% of Twitter’s traffic is directed towards commercial travel, finance, and retail transactional sites. Google UK, by comparison, sends 31% of it’s traffic to highly monetized transactional sites. Interestingly, Facebook traffic is far more likely to end up on commercial sites than Twitter.

Most advertising dollars and online paid traffic revenue is concentrated in these more commercial categories, so this data doesn’t bode well for Twitter’s efforts to develop a business model as an independent company. More and more lately, I’m convinced that Twitter’s optimal business model is likely to resemble online communications tools like email and IM, which are loss leaders for big companies like Google and Yahoo!. Hotmail, Rocketmail / Yahoo! Mail, ICQ / AIM, and other Web 1.0 communications companies were crucial acquisitions for the big portals, but email and IM aren’t lucrative businesses on their own. I imagine, for example, that if Apple were to buy Twitter, integrate it with their other products, and provide some free, premium Twitter features only to iPhone and Mac users, that the revenue from incremental hardware sales would dwarf any revenue that Twitter will be able to generate on their own. I’m certain that Twitter and it’s investors will do well financially, but I’m skeptical that they’ll be able to do it as an independent company.

nickdouglas: ad free blog “I am not a plastic bag” “One less...

Thu, 25 Jun 2009 14:28:54 -0700

nickdouglas:

ad free blog

“I am not a plastic bag”
“One less car”
“Look how enlightened I am, faggot”

It’s like they made the owl a smug little shit on purpose.

indefensible: British Airways is in trouble? Time for a V...

Tue, 09 Jun 2009 23:39:07 -0700

indefensible:

British Airways is in trouble? Time for a V Australia ad then!

Ha!

Here We Go With the "Beyond The Banner Stuff" Again...

Mon, 08 Jun 2009 09:28:17 -0700

everythingismedia:

Several other Web publishers, particularly in social media — including Facebook and Digg — are moving away from a reliance on typical display ads and pricing methods as the linchpins of their ad efforts. Instead, they’re rolling out unique units and pricing systems, betting advertisers will find custom campaigns worth the extra time and effort.

Thinking Beyond the Online Banner

This trend is accelerating - not only are smaller publishers and ad networks launching their own ad formats…

"Quality journalism is expensive, and to the extent that it provides a public good, we will find ways..."

Sun, 07 Jun 2009 10:00:45 -0700

“Quality journalism is expensive, and to the extent that it provides a public good, we will find ways to fund it. But top-heavy, poorly run, arrogant-to-the-bitter-end media companies? This is their crisis, not our crisis, and it certainly isn’t about journalism.”

- Xark!: The newspaper suicide pact (via fred-wilson)

rocketboom: From Terrible To Terrifying: Newspaper Ad Sales...

Wed, 03 Jun 2009 01:34:58 -0700

rocketboom:

From Terrible To Terrifying: Newspaper Ad Sales Plummet $2.6 Billion In Q1 2009 (via)

Tremor Media Touts New Web Video Ad Format

Tue, 02 Jun 2009 11:17:40 -0700

Tremor Media Touts New Web Video Ad Format:

mikehudack:

fitzlist:

Kudos to Tremor for adventuring beyond the 30 second pre-roll. Risky business for a company that makes its bread and butter repurposing TV spots on the web.

I think Tremor knows the score. Repurposing ads to web video from TV makes us look like chumps. The red headed stepchild of TV advertising. We will be valued as such. And its a terrible user experience that destroys audiences.

Unlocking the interactivity and engagement potential in advertising to our audiences is a primary competitive advantage over TV. We need to demonstrate that value and earn our seat at the table.

"Justice Souter is a proud luddite who has never owned a computer. Sotomayor, on the other hand, is a..."

Thu, 28 May 2009 11:17:55 -0700

“Justice Souter is a proud luddite who has never owned a computer. Sotomayor, on the other hand, is a nerd.”

- Gizmodo - Obama’s Supreme Court Nominee Knows Stuff About Computers - Sonia sotomayor cyberlaw (via fred-wilson)

"I think its a real disappointment to see where Internet video has come,” Cuban said, noting that the..."

Thu, 28 May 2009 11:15:26 -0700

““I think its a real disappointment to see where Internet video has come,” Cuban said, noting that the industry still doesn’t have advertising standards, among other shortcomings.”

- Right. We don’t have any advertising standards at all. Idiot.

Cuban: Internet video progress ‘disappointing’ | Beyond Binary - CNET News

(via mikehudack)

According to Comscore, advertisers prefer to evaluate video ad...

Sun, 24 May 2009 00:02:53 -0700

According to Comscore, advertisers prefer to evaluate video ad networks in terms of capacity. That being said, the metric of success for video ad networks used in a recent Comscore report is referred to as “potential (network) reach.” This is dependent upon how many views advertisers could potientally access by working with networks such as Tremor Media and Brightroll, which both lead the pack.