Glenda Bautista

Woman in Technology

Tue, 27 Jul 2010 18:20:40 -0700

Women may be less likely to be a code-cowboy, but they can be amazing developers. We are … trying to … counteract the subtle prejudices that leave women feeling invisible, excluded, and…

Let's hear it for Sales Engineers!

Sun, 25 Jul 2010 16:23:36 -0700

Let's hear it for Sales Engineers!:

… while the overall unemployment rate for New York City was 9.5% in June, experts estimate the rate is half that, or even lower, for the high-tech industry.

The caveat, however, is that, although demand for IT professionals is high, computer programming skills are not enough (on their own) to get a job, experts said. Business, sales or administration experience is also essential.

“Schools are preparing them in this capacity” to be able to wear many hats, said Mr. Hormozi. For instance, computer science students can take marketing classes, he said. For IT professionals already in the workforce, Mr. Hormozi said that they can increase their value with a business or public administration certificate, rather than learning another programming language.

rafer: davidporter: From SAI: Microsoft’s head of U.S. sales...

Wed, 14 Jul 2010 05:12:37 -0700

rafer:

davidporter:

From SAI:

Microsoft’s head of U.S. sales Keith Lorizio tells Ad Age that Facebook and other social networks are driving down the price of online ads.

Social networks, with their massive inventory of page views, have much lower ad rates on a cost per thousand impressions (CPM) basis than the Internet at large. ComScore reports that Facebook and MySpace only get a $0.56 CPM on average, while the Internet at large gets $2.43.

Lorizio says, “Social networks are going to be a challenge for everybody, as the sheer dominance of the impressions they’re making flood the marketplace with inventory… And it’s especially a challenge for every publisher, as they drive down CPMs.”

I don’t buy it. As I commented on last month, there ought to be a roughly fixed amount of consumer attention, all else equal. Lower CPMs for Facebook or other social networks suggest that advertisers aren’t shifting enough $ to where people are now spending their time.

Or they are simply assigning less value to advertising in general, which could be the case if CPMs are declining equally across categories.

The 2 factors I can think of wrt lower CPMs on social networks vs the internet at large are (1) reluctance of advertisers to place spots next to less “quality” content (although that would seem to have been a greater problem with Myspace), or (2) relatively shorter average time spent on a given webpage of a social network.

Rafer sez:
@davidporter Having run Lookery v1, a big Facebook remnant net, I do buy his argument. Social nets are more enjoyable and less commercially dense than their predecessors. We’re getting a greater hit to satisfy our info jones at HuffPo rather than highly commercial vertical content sites. That makes us less saleable as an audience than we were a few years ago. We’re just as targetable (if not more) but buyers’ standards are going up — finally.

Really, the ad buyers are now getting enough info to get ripped off less online. No sales person is going to admit that, nor is he going to like doing more work for less money.

The Unique Leadership Characteristics of Women

Tue, 25 May 2010 11:38:53 -0700

The Unique Leadership Characteristics of Women:

A study specifically focused on the personality qualities and motivational factors which are at the core of the underlying gender differences.

Why So Few Women in Silicon Valley? - NYTimes.com

Tue, 20 Apr 2010 11:54:11 -0700

Why So Few Women in Silicon Valley? - NYTimes.com

How Much Do Music Artists Earn Online? | Information Is Beautiful

Wed, 14 Apr 2010 07:25:28 -0700

How Much Do Music Artists Earn Online? | Information Is Beautiful

"If news media outlets want to thrive in this new environment, they need to start thinking of..."

Tue, 26 Jan 2010 14:59:05 -0800

“If news media outlets want to thrive in this new environment, they need to start thinking of themselves as apps.”

- Maya Baratz: In the App Economy, Newspapers are Apps

Rafer sez:
This is a terrible idea. The open web is the only platform that lasts.

It is suicidal for existing large web enterprises to become dependent for distribution on Apple, Facebook, et al. Trading a quick buck for long-term value is how the newspapers got themselves into this mess. Apps worked for Pincus because he was setting value expectations from scratch. Apps won’t keep companies older than Facebook alive beyond 2012. By all means, use the UX advances of apps to make your web sites better, but that’s it.

(via rafer)

Media moguls rethink Web advertising in downturn

Thu, 30 Jul 2009 22:22:24 -0700

Media moguls rethink Web advertising in downturn:

“Internet advertising must evolve from displays and become integrated into the content of websites.” In summary: PEOPLE, I’VE BEEN DOING THAT FOR 11 YEARS ALREADY.

Business Guys on Business Trips

Wed, 29 Jul 2009 16:33:55 -0700

Business Guys on Business Trips:

You know, this wouldn’t be funny if it weren’t, for the most part, HIGHLY true. (I actually love the part where they talk about ads. OMG SO TRUE.)

RIAA Radar

Sun, 26 Jul 2009 14:00:11 -0700

RIAA Radar:

Hands-down the best site I’ve ended up on in a long while. A searchable database that can tell you if artists, labels, and albums are flagged by the RIAA or not. Pretty simple. Helpful for those like…

Photo

Wed, 22 Jul 2009 01:44:32 -0700

"Advertising agencies have long been big customers of Google, Microsoft and other Internet companies,..."

Thu, 02 Jul 2009 00:52:26 -0700

“Advertising agencies have long been big customers of Google, Microsoft and other Internet companies, shifting an increasing portion of ad budgets online. WPP Group, the largest ad agency owner, spends $850 million a year of its clients’ money with Google, according to Martin Sorrell, WPP’s chief executive. Ninety-eight percent of Google’s revenue comes from advertising, largely from “sponsored links” that appear alongside its search results.”

- Foes No More, Ad Agencies Unite With Internet Firms - NYTimes.com (via tedr)

Yoono - best banner ad EVER! Seriously, whatever awards exist for banner ads, Pringles & their agency should get 10 of them!

Thu, 02 Jul 2009 00:46:18 -0700

Yoono - best banner ad EVER! Seriously, whatever awards exist for banner ads, Pringles & their agency should get 10 of them!:

michi:

seriously, click on it.

Advertising in July

Thu, 02 Jul 2009 00:32:53 -0700

bliptv:

As has been said many times in this space before, Web video advertising remains a roller coaster. Web video advertising is new and immature. This means that it comes in fits and starts, like anything that’s new.

We’ve had an amazing couple of months. April, May and June have all been record months for advertising at blip.tv. We were effectively sold out of all but preroll in May and June. The only reason why we weren’t sold out of preroll is because we’ve taken a very cautious approach to it — we don’t want to screw up the viewer experience.

Network-wide advertising revenue grew 24.64% in March, 148.62% in April and 100.39% in May. Revenues were up just slightly in June, a traditionally slow month. Seasonality is a big factor in advertising. Fourth quarter is generally the best, while summer is usually a low point. Spending traditionally picks up again with “back to school” marketing in mid August.

This is all to say that we’re going to have a (comparatively) tough early July. We’ve entered the dog days of summer. And that’s just the way it is. We’re going to be sold out again soon — in a matter of weeks — but we just don’t have as much to run in the first half of July as we did in April, May and June.

So you’re probably going to see a dip in your revenues and CPM for the next couple weeks. We’re sorry about that. Not much we can do about it. If it makes you feel better, know that this is equally true for the dude in his garage making a Web show and huge television networks. There’s a reason why they show re-runs in the summer.

As always our team is working hard to make shows as much money as possible. That is, after all, how we make our money. Our interests here are aligned. And revenues will be climbing again — climbing fast — very soon.

Meeting Ticker

Wed, 01 Jul 2009 20:18:26 -0700

Meeting Ticker:

Calculate number of meeting attendees, guess the average salary of everyone in the room, and start the timer. Then then the meeting ends, it’ll tell you how much that meeting approximately costed the…

This advertisement for Amnesty International and a campaign to...

Sat, 27 Jun 2009 02:56:50 -0700

This advertisement for Amnesty International and a campaign to stop domestic violence is both technically brilliant and poignant.

The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and get the message.

tedr: joelaz: Twitter UK Downstream Traffic Hitwise has an...

Thu, 25 Jun 2009 14:51:31 -0700

tedr:

joelaz:

Twitter UK Downstream Traffic

Hitwise has an interesting report on Twitter based on users in the UK. Twitter usage is exploding in the UK much like it is in the US. This chart shows what type of links UK people click on from Twitter. More than half (56%) of UK Twitter traffic is sent to content-driven media sites including other social networking sites, blogs, news, and entertainment sites. Less than 10% of Twitter’s traffic is directed towards commercial travel, finance, and retail transactional sites. Google UK, by comparison, sends 31% of it’s traffic to highly monetized transactional sites. Interestingly, Facebook traffic is far more likely to end up on commercial sites than Twitter.

Most advertising dollars and online paid traffic revenue is concentrated in these more commercial categories, so this data doesn’t bode well for Twitter’s efforts to develop a business model as an independent company. More and more lately, I’m convinced that Twitter’s optimal business model is likely to resemble online communications tools like email and IM, which are loss leaders for big companies like Google and Yahoo!. Hotmail, Rocketmail / Yahoo! Mail, ICQ / AIM, and other Web 1.0 communications companies were crucial acquisitions for the big portals, but email and IM aren’t lucrative businesses on their own. I imagine, for example, that if Apple were to buy Twitter, integrate it with their other products, and provide some free, premium Twitter features only to iPhone and Mac users, that the revenue from incremental hardware sales would dwarf any revenue that Twitter will be able to generate on their own. I’m certain that Twitter and it’s investors will do well financially, but I’m skeptical that they’ll be able to do it as an independent company.

nickdouglas: ad free blog “I am not a plastic bag” “One less...

Thu, 25 Jun 2009 14:28:54 -0700

nickdouglas:

ad free blog

“I am not a plastic bag”
“One less car”
“Look how enlightened I am, faggot”

It’s like they made the owl a smug little shit on purpose.

indefensible: British Airways is in trouble? Time for a V...

Tue, 09 Jun 2009 23:39:07 -0700

indefensible:

British Airways is in trouble? Time for a V Australia ad then!

Ha!

Here We Go With the "Beyond The Banner Stuff" Again...

Mon, 08 Jun 2009 09:28:17 -0700

everythingismedia:

Several other Web publishers, particularly in social media — including Facebook and Digg — are moving away from a reliance on typical display ads and pricing methods as the linchpins of their ad efforts. Instead, they’re rolling out unique units and pricing systems, betting advertisers will find custom campaigns worth the extra time and effort.

Thinking Beyond the Online Banner

This trend is accelerating - not only are smaller publishers and ad networks launching their own ad formats…