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"If news media outlets want to thrive in this new environment, they need to start thinking of themselves as apps."
Maya Baratz: In the App Economy, Newspapers are Apps Rafer sez: It is suicidal for existing large web enterprises to become dependent for distribution on Apple, Facebook, et al. Trading a quick buck for long-term value is how the newspapers got themselves into this mess. Apps worked for Pincus because he was setting value expectations from scratch. Apps won’t keep companies older than Facebook alive beyond 2012. By all means, use the UX advances of apps to make your web sites better, but that’s it. (via rafer) |