About

Glenda Bautista is a product manager and systems architect, living and working in San Francisco, California. She primarily specializes in systems and methods for advertising servers and networks, with a background in online publishing, rich media, and search technology.

Prior to becoming an independent consultant, Glenda was a technical product manager, back-end engineer, front-end developer, and web designer for companies such as DoubleClick, McClatchy Interactive, Healthline Networks, and Technorati. Her creative and technical implementations have appeared on various sites owned by online media networks such as AOL Time-Warner, IAC, NBC Universal, Viacom, United Media, Expedia Media, Meredith Corporation, Hearst Corporation, and Hachette Filipacchi Media; as well as web properties such as Kelley Blue Book, NASDAQ, Altavista, and Travelocity. Her work has been awarded with an American Advertising Federation Addy Award (2000) and a Bronze Clio Award in Internet Advertising (1999). Her intellectual property in online advertising is currently held by an internet behemoth that begins with the letter G.

In addition to her professional work, Glenda presents technology workshops for non-profit organizations, produces keynote talks for conferences, appears on industry panels, and mentors young adults. Her particular areas of expertise and personal interest are in independent publishing, writing and journalism for the web, women of color in technology, racial diversity in technology and media, internet advertising, collaborative applications and technologies, content syndication, social justice, grassroots activism and marketing, localization, privacy and online identity, taxonomy, ontology (the Semantic Web and bioinformatics), content management, search engine optimization, and bridging technology and the arts. The earliest of her efforts in independent publishing and blogging were featured in Reuters Technology (2002).

Glenda holds a Bachelor of Arts in English from The University at Albany, with a double minor in Journalism and Fine Arts. She was one of the first 25 undergraduates to be admitted to the Department of English’s Writing Sequence program, which operates in conjunction with the New York State Writers’ Institute. While there, she recieved the University President’s Undergraduate Leadership Award in her senior year for her outstanding long-term commitment to community service across an array of cultural, arts, and media organizations on a national, state, and local level.