tedr:
joelaz:
Twitter UK Downstream Traffic
Hitwise has an interesting report on Twitter based on users in the UK. Twitter usage is exploding in the UK much like it is in the US. This chart shows what type of links UK people click on from Twitter. More than half (56%) of UK Twitter traffic is sent to content-driven media sites including other social networking sites, blogs, news, and entertainment sites. Less than 10% of Twitter’s traffic is directed towards commercial travel, finance, and retail transactional sites. Google UK, by comparison, sends 31% of it’s traffic to highly monetized transactional sites. Interestingly, Facebook traffic is far more likely to end up on commercial sites than Twitter.
Most advertising dollars and online paid traffic revenue is concentrated in these more commercial categories, so this data doesn’t bode well for Twitter’s efforts to develop a business model as an independent company. More and more lately, I’m convinced that Twitter’s optimal business model is likely to resemble online communications tools like email and IM, which are loss leaders for big companies like Google and Yahoo!. Hotmail, Rocketmail / Yahoo! Mail, ICQ / AIM, and other Web 1.0 communications companies were crucial acquisitions for the big portals, but email and IM aren’t lucrative businesses on their own. I imagine, for example, that if Apple were to buy Twitter, integrate it with their other products, and provide some free, premium Twitter features only to iPhone and Mac users, that the revenue from incremental hardware sales would dwarf any revenue that Twitter will be able to generate on their own. I’m certain that Twitter and it’s investors will do well financially, but I’m skeptical that they’ll be able to do it as an independent company.
nickdouglas:
ad free blog
“I am not a plastic bag”
“One less car”
“Look how enlightened I am, faggot”
It’s like they made the owl a smug little shit on purpose.
indefensible:
British Airways is in trouble? Time for a V Australia ad then!
Ha!
everythingismedia:
Several other Web publishers, particularly in social media — including Facebook and Digg — are moving away from a reliance on typical display ads and pricing methods as the linchpins of their ad efforts. Instead, they’re rolling out unique units and pricing systems, betting advertisers will find custom campaigns worth the extra time and effort.
Thinking Beyond the Online Banner
This trend is accelerating - not only are smaller publishers and ad networks launching their own ad formats…
"Quality journalism is expensive, and to the extent that it provides a public good, we will find ways to fund it. But top-heavy, poorly run, arrogant-to-the-bitter-end media companies? This is their crisis, not our crisis, and it certainly isn’t about journalism."
mikehudack:
fitzlist:
Kudos to Tremor for adventuring beyond the 30 second pre-roll. Risky business for a company that makes its bread and butter repurposing TV spots on the web.
I think Tremor knows the score. Repurposing ads to web video from TV makes us look like chumps. The red headed stepchild of TV advertising. We will be valued as such. And its a terrible user experience that destroys audiences.
Unlocking the interactivity and engagement potential in advertising to our audiences is a primary competitive advantage over TV. We need to demonstrate that value and earn our seat at the table.
"Justice Souter is a proud luddite who has never owned a computer. Sotomayor, on the other hand, is a nerd."
"I think its a real disappointment to see where Internet video has come,” Cuban said, noting that the industry still doesn’t have advertising standards, among other shortcomings."
According to Comscore, advertisers prefer to evaluate video ad networks in terms of capacity. That being said, the metric of success for video ad networks used in a recent Comscore report is referred to as “potential (network) reach.” This is dependent upon how many views advertisers could potientally access by working with networks such as Tremor Media and Brightroll, which both lead the pack.
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Glenda is a technical Product Management professional living and working in San Francisco, with a decade of experience split between search and online media, concentrated in advertising. As chance would have it, she didn't end up an English teacher in New York City — but hey, she would have been totally cool with that. 