“Advertising agencies have long been big customers of Google, Microsoft and other Internet companies, shifting an increasing portion of ad budgets online. WPP Group, the largest ad agency owner, spends $850 million a year of its clients’ money with Google, according to Martin Sorrell, WPP’s chief executive. Ninety-eight percent of Google’s revenue comes from advertising, largely from “sponsored links” that appear alongside its search results.” — Foes No More, Ad Agencies Unite With Internet Firms - NYTimes.com (via tedr)
seriously, click on it.
As has been said many times in this space before, Web video advertising remains a roller coaster. Web video advertising is new and immature. This means that it comes in fits and starts, like anything that’s new.
We’ve had an amazing couple of months. April, May and June have all been record months for advertising at blip.tv. We were effectively sold out of all but preroll in May and June. The only reason why we weren’t sold out of preroll is because we’ve taken a very cautious approach to it — we don’t want to screw up the viewer experience.
Network-wide advertising revenue grew 24.64% in March, 148.62% in April and 100.39% in May. Revenues were up just slightly in June, a traditionally slow month. Seasonality is a big factor in advertising. Fourth quarter is generally the best, while summer is usually a low point. Spending traditionally picks up again with “back to school” marketing in mid August.
This is all to say that we’re going to have a (comparatively) tough early July. We’ve entered the dog days of summer. And that’s just the way it is. We’re going to be sold out again soon — in a matter of weeks — but we just don’t have as much to run in the first half of July as we did in April, May and June.
So you’re probably going to see a dip in your revenues and CPM for the next couple weeks. We’re sorry about that. Not much we can do about it. If it makes you feel better, know that this is equally true for the dude in his garage making a Web show and huge television networks. There’s a reason why they show re-runs in the summer.
As always our team is working hard to make shows as much money as possible. That is, after all, how we make our money. Our interests here are aligned. And revenues will be climbing again — climbing fast — very soon.
Calculate number of meeting attendees, guess the average salary of everyone in the room, and start the timer. Then then the meeting ends, it’ll tell you how much that meeting approximately costed the…
This advertisement for Amnesty International and a campaign to stop domestic violence is both technically brilliant and poignant.
The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and get the message.
tedr:
Twitter UK Downstream Traffic
Hitwise has an interesting report on Twitter based on users in the UK. Twitter usage is exploding in the UK much like it is in the US. This chart shows what type of links UK people click on from Twitter. More than half (56%) of UK Twitter traffic is sent to content-driven media sites including other social networking sites, blogs, news, and entertainment sites. Less than 10% of Twitter’s traffic is directed towards commercial travel, finance, and retail transactional sites. Google UK, by comparison, sends 31% of it’s traffic to highly monetized transactional sites. Interestingly, Facebook traffic is far more likely to end up on commercial sites than Twitter.
Most advertising dollars and online paid traffic revenue is concentrated in these more commercial categories, so this data doesn’t bode well for Twitter’s efforts to develop a business model as an independent company. More and more lately, I’m convinced that Twitter’s optimal business model is likely to resemble online communications tools like email and IM, which are loss leaders for big companies like Google and Yahoo!. Hotmail, Rocketmail / Yahoo! Mail, ICQ / AIM, and other Web 1.0 communications companies were crucial acquisitions for the big portals, but email and IM aren’t lucrative businesses on their own. I imagine, for example, that if Apple were to buy Twitter, integrate it with their other products, and provide some free, premium Twitter features only to iPhone and Mac users, that the revenue from incremental hardware sales would dwarf any revenue that Twitter will be able to generate on their own. I’m certain that Twitter and it’s investors will do well financially, but I’m skeptical that they’ll be able to do it as an independent company.
“I am not a plastic bag”
“One less car”
“Look how enlightened I am, faggot”It’s like they made the owl a smug little shit on purpose.
British Airways is in trouble? Time for a V Australia ad then!
Ha!
Several other Web publishers, particularly in social media — including Facebook and Digg — are moving away from a reliance on typical display ads and pricing methods as the linchpins of their ad efforts. Instead, they’re rolling out unique units and pricing systems, betting advertisers will find custom campaigns worth the extra time and effort.
Thinking Beyond the Online Banner
This trend is accelerating - not only are smaller publishers and ad networks launching their own ad formats…