Women may be less likely to be a code-cowboy, but they can be amazing developers. We are … trying to … counteract the subtle prejudices that leave women feeling invisible, excluded, and…
Let's hear it for Sales Engineers! -
… while the overall unemployment rate for New York City was 9.5% in June, experts estimate the rate is half that, or even lower, for the high-tech industry. The caveat, however, is that, although demand for IT professionals is high, computer programming skills are not enough (on their own) to get a job, experts said. Business, sales or administration experience is also essential. “Schools are preparing them in this capacity” to be able to wear many hats, said Mr. Hormozi. For instance, computer science students can take marketing classes, he said. For IT professionals already in the workforce, Mr. Hormozi said that they can increase their value with a business or public administration certificate, rather than learning another programming language.
From SAI:
Microsoft’s head of U.S. sales Keith Lorizio tells Ad Age that Facebook and other social networks are driving down the price of online ads.
Social networks, with their massive inventory of page views, have much lower ad rates on a cost per thousand impressions (CPM) basis than the Internet at large. ComScore reports that Facebook and MySpace only get a $0.56 CPM on average, while the Internet at large gets $2.43.
Lorizio says, “Social networks are going to be a challenge for everybody, as the sheer dominance of the impressions they’re making flood the marketplace with inventory… And it’s especially a challenge for every publisher, as they drive down CPMs.”
I don’t buy it. As I commented on last month, there ought to be a roughly fixed amount of consumer attention, all else equal. Lower CPMs for Facebook or other social networks suggest that advertisers aren’t shifting enough $ to where people are now spending their time.
Or they are simply assigning less value to advertising in general, which could be the case if CPMs are declining equally across categories.
The 2 factors I can think of wrt lower CPMs on social networks vs the internet at large are (1) reluctance of advertisers to place spots next to less “quality” content (although that would seem to have been a greater problem with Myspace), or (2) relatively shorter average time spent on a given webpage of a social network.
Rafer sez:
@davidporter Having run Lookery v1, a big Facebook remnant net, I do buy his argument. Social nets are more enjoyable and less commercially dense than their predecessors. We’re getting a greater hit to satisfy our info jones at HuffPo rather than highly commercial vertical content sites. That makes us less saleable as an audience than we were a few years ago. We’re just as targetable (if not more) but buyers’ standards are going up — finally.Really, the ad buyers are now getting enough info to get ripped off less online. No sales person is going to admit that, nor is he going to like doing more work for less money.
The Unique Leadership Characteristics of Women -
A study specifically focused on the personality qualities and motivational factors which are at the core of the underlying gender differences.
Why So Few Women in Silicon Valley? - NYTimes.com
How Much Do Music Artists Earn Online? | Information Is Beautiful
“If news media outlets want to thrive in this new environment, they need to start thinking of themselves as apps.” —
Maya Baratz: In the App Economy, Newspapers are Apps
Rafer sez:
This is a terrible idea. The open web is the only platform that lasts.
It is suicidal for existing large web enterprises to become dependent for distribution on Apple, Facebook, et al. Trading a quick buck for long-term value is how the newspapers got themselves into this mess. Apps worked for Pincus because he was setting value expectations from scratch. Apps won’t keep companies older than Facebook alive beyond 2012. By all means, use the UX advances of apps to make your web sites better, but that’s it.
(via rafer)
Media moguls rethink Web advertising in downturn -
“Internet advertising must evolve from displays and become integrated into the content of websites.” In summary: PEOPLE, I’VE BEEN DOING THAT FOR 11 YEARS ALREADY.
Business Guys on Business Trips -
You know, this wouldn’t be funny if it weren’t, for the most part, HIGHLY true. (I actually love the part where they talk about ads. OMG SO TRUE.)
Hands-down the best site I’ve ended up on in a long while. A searchable database that can tell you if artists, labels, and albums are flagged by the RIAA or not. Pretty simple. Helpful for those like…