June 2009
8 posts
Here We Go With the "Beyond The Banner Stuff"...
everythingismedia:
Several other Web publishers, particularly in social media — including Facebook and Digg — are moving away from a reliance on typical display ads and pricing methods as the linchpins of their ad efforts. Instead, they’re rolling out unique units and pricing systems, betting advertisers will find custom campaigns worth the extra time and effort.
Thinking Beyond the Online...
“Quality journalism is expensive, and to the extent that it provides a public...”
– Xark!: The newspaper suicide pact (via fred-wilson)
Tremor Media Touts New Web Video Ad Format →
mikehudack:
fitzlist:
Kudos to Tremor for adventuring beyond the 30 second pre-roll. Risky business for a company that makes its bread and butter repurposing TV spots on the web.
I think Tremor knows the score. Repurposing ads to web video from TV makes us look like chumps. The red headed stepchild of TV advertising. We will be valued as such. And its a terrible user experience that...