April 2009
31 posts
BrightRoll: Video Ad Rates Dropped 12 Percent In... →
In a survey of 150 advertising executives in the U.S., more than half (53 percent) expect video CPM rates to be “marginally lower” a year from now, while another 20 percent think CPMS will drop in…
Which Industries Are Best for Asian-American... →
“In our culture, it’s not acceptable to challenge authority. I had to force myself to be a visible leader,” Wu says. “I had to be very assertive, very clear, and that doesn’t come very easily.”
Mok agrees: “I think Asian Americans respect the stated hierarchy more than they may necessarily need to.”
7 Things NEVER to Say to Asian-American Executives →
Asian-American executives too often find themselves fighting to disprove the “model minority” stereotype, a group that works hard, is rarely controversial, but ultimately is not “American” enough for leadership opportunities.
The Future of Advertising. WTF? →
David Armano’s slides for his presentation at SxSWi 2009.
10 Entrepreneurial Concepts to Live By
This is a post I created awhile back which outlines ten major concepts I live and work by. This may seem pedestrian to some though I think it’s a good foundation for conducting entrepreneurial business activity on the internet:
1. Always work with people who are better than you. You can only do a few things really well. One of them should be understanding your weaknesses and looking for the...
“… age, gender and location, the three key elements for targeting.”
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Social networks take a different approach. On their profile pages, users declare many key aspects of their demographics, including age, gender and location, the three key elements for targeting. Targeting based on these self declared demographic elements can be very effective for performance...
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Watch(Disclaimer: I’m a very happy Honda Civic driver.) It’s not so much the content so much as the fact that Vimeo allowed Honda fully integrate the ad with their website that was interesting. As I’ve said before, and I’ll say again, sponsorships are key. The content of the ad itself reminds me of the light show production at the 2008 Bejing Summer Olympics.
WatchIf there is anything that little girls should or could grow up to be, a General Manager of a Major League Baseball team probably wouldn’t be high on the list. But! When you’re Asian-American, like myself, all those times your parents nagged you to become a doctor or lawyer? Totally moot point. ;) She has my dream job, hands down — except I’d manage the New York...
The Systems Development Life Cycle →
A general overview of what happens before code is slung.
Offerpal Media Platform Overview →
A platform that targets and delivers to social applications, online communities and e-commerce web sites, which is largely based on targeting information based on social network profiles.
Internet Ads Growing Faster Than Any Medium In... →
The past quarter wasn’t exactly one to post up big numbers, but Internet advertising is still the fastest-growing ad-supported medium ever. This chart shows rate of growth vs. other advertising…
“In other words, an infinite bookstore at your fingertips is great news for book...”
– How the E-Book Will Change the Way We Read and Write - WSJ.com
How to be a Program Manager →
Joel on Software says it takes one Program Manager for every four programmers and they also wear Banana Republic chinos. I thought that was funny. :)
YouTube Plans Redesign to Highlight Premium... →
“We are currently testing a feature of Google TV Ads that would let you place commercials into the ad breaks of online videos,” said YouTube spokesman Aaron Zamost. “This is a part of our ongoing…
Defying Downturn, Marketers Plan To Boost Social... →
MediaPost Publications’ Online Media Daily suggests that markets plan to increase social media spending, regardless of the recession.
“It makes increasingly less sense even to talk about a publishing industry,...”
– Creative Destruction happens. Deal with it.
Newspapers and Thinking the Unthinkable « Clay Shirky
VideoEgg Rolls Out New Ad Format For Blogs →
This ad unit essentially is a floating unit, that, when interacted with, becomes an interstitial. It’s specifically meant for use in blogs, in which VideoEgg says are to counter a problem in which bloggers are constantly scrolling down the page. However, I don’t think that’s a “problem” and don’t necessarily believe this is the way to get bloggers’...
The Future of Online Ads is Huge →
Wherein the focus isn’t so much on the revenues, but the units themselves, in social media. Of course though, this realization isn’t really anything new for me, because I was building custom sponsorship units much like these, in 1998.
Futuristic Play →
Analysis on viral marketing, freemium, design, and online ads by Andrew Chen
“most ad networks get started because a top salesguy splinters off from an...”
– Andrew Chen
“There is an easy formula for doing it wrong: publish attention-getting bullshit...”
– John Gruber, as ever, encapsulating the blah blah blah into a succinct, memorable, and paint-peelingly candid précis. Damn. (via 43folders)
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WatchDigg’s Kevin Rose interviews Trent Reznor of Nine Inch Nails, and this is the first question:
“Your business model still primarily involves selling music either digitally or physically. Why haven’t you embraced advertising as a business model?”
I’d also like to add that the Bitgravity embedded seek and clip unit is pretty special on the rich media front, and...
Facebook Now 200 Million Strong →
Growth statistics on Facebook’s platform, applications, and user engagement.
