July 2010
3 posts
Woman in Technology →
Women may be less likely to be a code-cowboy, but they can be amazing developers. We are … trying to … counteract the subtle prejudices that leave women feeling invisible, excluded, and…
Let's hear it for Sales Engineers! →
… while the overall unemployment rate for New York City was 9.5% in June, experts estimate the rate is half that, or even lower, for the high-tech industry.
The caveat, however, is that, although demand for IT professionals is high, computer programming skills are not enough (on their own) to get a job, experts said. Business, sales or administration experience is also essential.
...
May 2010
1 post
The Unique Leadership Characteristics of Women →
A study specifically focused on the personality qualities and motivational factors which are at the core of the underlying gender differences.
April 2010
2 posts
Why So Few Women in Silicon Valley? - NYTimes.com →
How Much Do Music Artists Earn Online? |... →
January 2010
1 post
“If news media outlets want to thrive in this new environment, they need to start...”
– Maya Baratz: In the App Economy, Newspapers are Apps
Rafer sez: This is a terrible idea. The open web is the only platform that lasts.
It is suicidal for existing large web enterprises to become dependent for distribution on Apple, Facebook, et al. Trading a quick buck for long-term value is how...
July 2009
8 posts
Media moguls rethink Web advertising in downturn →
“Internet advertising must evolve from displays and become integrated into the content of websites.” In summary: PEOPLE, I’VE BEEN DOING THAT FOR 11 YEARS ALREADY.
Business Guys on Business Trips →
You know, this wouldn’t be funny if it weren’t, for the most part, HIGHLY true. (I actually love the part where they talk about ads. OMG SO TRUE.)
RIAA Radar →
Hands-down the best site I’ve ended up on in a long while. A searchable database that can tell you if artists, labels, and albums are flagged by the RIAA or not. Pretty simple. Helpful for those like…
“Advertising agencies have long been big customers of Google, Microsoft and other...”
– Foes No More, Ad Agencies Unite With Internet Firms - NYTimes.com (via tedr)
Yoono - best banner ad EVER! Seriously, whatever... →
michi:
seriously, click on it.
Advertising in July
bliptv:
As has been said many times in this space before, Web video advertising remains a roller coaster. Web video advertising is new and immature. This means that it comes in fits and starts, like anything that’s new.
We’ve had an amazing couple of months. April, May and June have all been record months for advertising at blip.tv. We were effectively sold out of all but preroll in May and...
Meeting Ticker →
Calculate number of meeting attendees, guess the average salary of everyone in the room, and start the timer. Then then the meeting ends, it’ll tell you how much that meeting approximately costed the…
June 2009
8 posts
Here We Go With the "Beyond The Banner Stuff"...
everythingismedia:
Several other Web publishers, particularly in social media — including Facebook and Digg — are moving away from a reliance on typical display ads and pricing methods as the linchpins of their ad efforts. Instead, they’re rolling out unique units and pricing systems, betting advertisers will find custom campaigns worth the extra time and effort.
Thinking Beyond the Online...
“Quality journalism is expensive, and to the extent that it provides a public...”
– Xark!: The newspaper suicide pact (via fred-wilson)
Tremor Media Touts New Web Video Ad Format →
mikehudack:
fitzlist:
Kudos to Tremor for adventuring beyond the 30 second pre-roll. Risky business for a company that makes its bread and butter repurposing TV spots on the web.
I think Tremor knows the score. Repurposing ads to web video from TV makes us look like chumps. The red headed stepchild of TV advertising. We will be valued as such. And its a terrible user experience that...
May 2009
21 posts
“Justice Souter is a proud luddite who has never owned a computer. Sotomayor, on...”
– Gizmodo - Obama’s Supreme Court Nominee Knows Stuff About Computers - Sonia sotomayor cyberlaw (via fred-wilson)
“I think its a real disappointment to see where Internet video has come,” Cuban...”
– Right. We don’t have any advertising standards at all. Idiot.
Cuban: Internet video progress ‘disappointing’ | Beyond Binary - CNET News
(via mikehudack)
5 tags
The IAB Sets Some Standards For Social Ads →
The best practices from the Interactive Advertising Bureau regarding social ads include definitions of social ad elements, examples of social ads, recommendations for consumer opt-in, and guidelines for privacy standards. The IAB defines a social ad as:
An online ad that incorporates user interactions that the consumer has agreed to display and be shared. The resulting ad displays these...
Small Projects Generate Good Feelings →
I tend to agree with this lifehack for motivation and happiness. Getting a small project done is not daunting at all, and gives you a sense of pride when completed.
Twitter to Take Real-Time Search to the Next Level
laughingsquid:
Fast Company
10 lessons from a failed startup →
If you ever are in the business of content, do it for the love and expect to lose money. That being said, why does it seem the artists and writers are always the tokenly undervalued?
What to Expect From the Next Gen of Digital... →
“Publishers That Resemble Ad Networks.” I’ve been saying this and doing this for about 5 years now.
Watchgary:
Telling your story and how so many miss it After weeks of being in meetings where people allow the PR team to control the message and it allows brands and companies to lose their soul and message or even worse they allow others to tell their story for them I was compelled to do this video.
Annals of Innovation: How David Beats Goliath →
Malcolm Gladwell on when underdogs break the rules. Strangely enough, this is riddled with sports analogies for Gladwell, but very applicable towards technology and innovation.
How to Save Media →
Because subscriptions and advertising are obviously not cuttin’ it.
3 tags
“It’s becoming increasingly difficult to cut through the white noise of me-too...”
– Richard Laermer & Mark Simmons, Punk Marketing: Get Off Your Ass and Join the Revolution
An Endemic Problem →
The story of Ziff Davis’ Electronic Gaming Monthly (EGM) and the very desired 18 to 31 male target market. IMHO, I actually think that it was the ad technology and systems that did these ZD’s online properties in.
Google's DoubleClick Unveils Network Builder →
It’ll be interesting to see how I will be able to work around this in my career, considering that I basically *am* equivalent to this product. I can’t say I haven’t tried it, but I’m fairly certain it will cut into me in some way.
4 tags
About
Glenda Bautista is a product manager and systems architect, living and working in San Francisco, California. She primarily specializes in systems and methods for advertising servers and networks, with a background in online publishing, rich media, and search technology.
Prior to becoming an independent consultant, Glenda was a technical product manager, back-end engineer, front-end developer, and...
Sexist, Sexist and More Sexist: Digg Responds to... →
Though I really think Digg is great from a technical and conceptual standpoint, I realized years ago that I actually really hate Digg and hate its community. This article would be the reason why my effing brain hemorrhages and I get angry whenever I log into Digg to read things. I spend a maximum of 3 minutes on Digg’s site *at best* every week, and this is the primary reason why.
Is the Tech World Really Sexist? →
While most would agree that the key to visibility in any industry is self-promotion, the one thing that most of these articles can’t tell me, or the one thing never addressed, is the wall that exists for women who do not self-promote. The gender isn’t really pre-programmed to be boastful by nature, and furthermore, the women that are very good self-promoters can’t seem to be...
The Online Ad Recession Is Officially Here →
First quarterly decline in revenues according to Microsoft, Google, AOL, and Yahoo.
April 2009
31 posts
BrightRoll: Video Ad Rates Dropped 12 Percent In... →
In a survey of 150 advertising executives in the U.S., more than half (53 percent) expect video CPM rates to be “marginally lower” a year from now, while another 20 percent think CPMS will drop in…
Which Industries Are Best for Asian-American... →
“In our culture, it’s not acceptable to challenge authority. I had to force myself to be a visible leader,” Wu says. “I had to be very assertive, very clear, and that doesn’t come very easily.”
Mok agrees: “I think Asian Americans respect the stated hierarchy more than they may necessarily need to.”
7 Things NEVER to Say to Asian-American Executives →
Asian-American executives too often find themselves fighting to disprove the “model minority” stereotype, a group that works hard, is rarely controversial, but ultimately is not “American” enough for leadership opportunities.
The Future of Advertising. WTF? →
David Armano’s slides for his presentation at SxSWi 2009.
10 Entrepreneurial Concepts to Live By
This is a post I created awhile back which outlines ten major concepts I live and work by. This may seem pedestrian to some though I think it’s a good foundation for conducting entrepreneurial business activity on the internet:
1. Always work with people who are better than you. You can only do a few things really well. One of them should be understanding your weaknesses and looking for the...